Uniting many people towards its strategy has been made possible by building a shared understanding of the FedEx’s customer value proposition across the organization. They call it the Purple Promise – “I will make every FedEx experience outstanding.” The Purple Promise unites their employees, across job functions, across departments, and across regions. The People-Service-Profit philosophy – ‘Take care of our people; they, in turn, will deliver the impeccable service demanded by our customers, who will reward us with the profitability necessary to secure our future.’ – governs the decision-making process. The organization has documented several stories of how their employees experience the organization’s culture on iamfedex.com. Philip Cheng, Vice President, Asia Pacific, FedEx will be speaking at Great Place to Work® Annual Conference 2018. Click here to reserve your seat.