Ujjivan Financial Services’ culture is largely driven by its purpose of providing a full range of financial services to the economically active poor who were financially excluded by the banking sector. In keeping with the principle of fairness, stock options are granted to all eligible employees across the board regardless of their grade or level in the organisation. To serve as a reminder for all employees about the impact their work has on others’ lives, turnaround stories are shared in the monthly update describing how the financial support extended by Ujjivan transformed their lives. Employees at Ujjivan attest that their work has special meaning and that their job accomplishments give them a sense of pride. What makes culture a strategic advantage? Hear Michael C. Bush. Global CEO, Great Place to Work® live at Conference 2018, register here.