THE GIG ECONOMY

CACTUS is a global medical communications agency with a unique business model. To meet their customers’ requirements for speedy turnaround and specialized subject matter expertise, their workforce includes a large number of freelancers. Their freelancers can work from anywhere and can select the number of hours they want to devote to working with the organization. They also conduct freelancer surveys to engage with freelancers and send them regular updates and bulletins. Their system allows freelancers to mark their unavailability. Therefore, jobs are only allocated to them when they are free to take them on. Their freelancers also have the option of developing their skills through organization’s academic resources. The organization also offers incentives and bonuses for regular high-performing freelancers.