Everything begins with an idea. At Adobe, they strongly believe in empowering employees to explore, evaluate and evolve their own idea through the Red Box Process. They fund early exploration of the ideas through a pre-paid innovation credit card directly given to the employees with a certain budget and empower them with about 20% of their time to work on new ideas. The red box program has generated more new ideas from more employees, faster and at a lower cost than previous innovation efforts. The red box has also earned strong enthusiasm and commitment from employees who have consistently given the program a Net Promoter Score of over 90 percent. In the program’s first three months, few innovators had already earned blue box funding and started on the path to turning their dream into reality.

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