90 percent of the people who join McDonald’s (India), start at frontline roles and come from tougher socio-economic backgrounds. Noting this trend and closely analysing the needs and desires of this group made the organization realise the value of education in the mind of these employees. Since then, McDonald’s has partnered with educational institutes to offer undergraduate and post-graduation programmes at subsidised fees to their employees. All those who join these courses under the Learn-While-You-Earn program also get 48 days of paid leave during the year to study. By looking at people as more than just resources and willing to impact their lives positively, leaders at McDonald’s have been successful in building high levels of respect and loyalty that drive performance.

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