Organizations look for different things in people for different roles. However, most times, two traits are common requirements across roles. Does the potential employee relate to the organization’s vision? Does the potential employee understand the organization’s customers well? Instead of limiting referrals to existing employees, Ujjivan Financial Services, a Great Place to Work® Certified Organization, requests their customers to refer potential candidates who can join the firm. There was an instance where a customer took a loan from the company to run a small business; her son went on to act as a field agent for the company, collecting those loans and educating others about their services. This has another advantage, the new employees come from the same socioeconomic background as the customers, and therefore they can easily relate to the organisation’s core mission and culture.
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