Ujjivan’s mission is to provide a full range of financial services to the economically active poor who are not adequately served by financial institutions. Around 8000 of their employees serve over 2.5 million active customers making it one of India’s leading microfinance institutions. The organization publishes a monthly note to all employees sharing turnaround stories of successful enterprises of their customers. Such stories display how the customer was able to transform her life with the help of microloan extended by the organization. This gives a sense of pride and adds a special meaning to the work each employee does in the organization.

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