Exit interviews, in itself, may not be the most scientific way to understand the reasons why employees really quit an organization. A churn analysis compares perceptions of employees who took part in two consecutive employee engagement surveys (the loyals) and perceptions of those who exited the survey in the second year (the churned). A fast-growing health insurance company partnered Great Place to Work® Institute and identified that employees from the churned group had significantly lower perceptions on areas such as job security, fun at work, fair appeals and pride in organization’s accomplishments. Such an analysis can help organizations understand the real reasons why their employees quit and keep a check on these areas to manage their attrition better.
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